Polaris Power

Polaris reached out as they began the process of reassessing their brand of generators. They wanted to look and behave like industry leaders. In an effort to achieve this goal, we helped guide them to be more approachable on shelf and easy-to-use after purchase, we made suggestions that helped simplify packaging and the selection process, as well as, simplifying the product design itself. The end result: a simple, clean, modern product line with easy-to-digest consumer language.

My role: Lead Designer & Art Director
Agency: Minnow
Design: Britta Clark
Animation: Christopher Craig
Copywriting: April Smasal