Grain Belt:
Lock & Dam

When the iconic Grain Belt beer brand decided to craft a new beer, we helped them brew up an iconic name and identity to launch it. Inspiration was drawn from the mighty Mississippi River and the storied lock-and-dam system that powered the original Grain Belt brewery.

My role: Designer
Agency: 10 Thousand Design
Creative Direction/Design: Sam Soulek, Dustin Black
Photography: Ben Muller, Gustav Holtz, Tommy Perez
Copywriting: Erik Kvalseth, Caroline Henry