Baby Nail Clippers

A medical device company came to us to help trim a little fear and anxiety out of clipping infant fingernails. Adapting a pre-existing technology formulated to help amputees, we explored ways to bring this product to life for a new parent audience. Clocking in at roughly 25x the price of traditional pharmacy clippers, we looked to bypass parents, and bring a highly giftable product to PANKs (Professional Auntie, No Kids) everywhere. 

We brought forward 4 different brand directions and explored everything from its impact on the product form to packaging and retail footprint. This work was meant to serve as a creative stimulus and push the boundaries of the traditional product launch.

My role: Design & Design Director
Agency: Riley
Creative Director: Trenton Edwards
3D/Motion/Designer: Savanna Gohmann
Motion/Designer: Noah Zander