Polaris:
Indy 40th Anniversary

The Indy line of snowmobiles, born in 1980, was set to celebrate its 40th anniversary. Polaris wanted both an authentic and ownable way to pay homage to the line’s history. We created a modern and malleable visual language, built on vintage sled designs, that allowed the campaign to feel fresh across every touchpoint—from retail and social to events and posters.

My role: Design and Art Direction
Agency: Minnow
Animation: Christopher Craig
Copywriting: April Smasal