AIGA: Design Camp

We were asked to brand AIGA Minnesota’s premier event, which also happens to be the largest regional design conference in the country. We created all the marketing and event materials, branding the event around the center of any great camping experience: the campfire. Through augmented reality, invitees could even toast digital marshmallows. We’d say we earned our badge on this one — the event sold out and had a significant increase in both AIGA Facebook and Twitter followers.

My role: Designer
Agency: FAME
Creative Direction: Bruce Edwards
Copywriting: Jake Kluskowski