Cub Cadet:
Pro Series

Cub Cadet developed their new line of PRO Z mowers by completely reimagining their performance to meet the standards of landscape professionals. To launch the brand, we needed to build confidence in landscapers. So, we created premium brochures that equally highlighted the mower’s features with endorsements from professionals, as well as a one-of-a-kind press release made from the same steel as the equipment to demonstrate its strength.

My role: Lead Designer
Agency: 10 Thousand Design
Creative Direction: Sam Soulek, John Neerland
Design/Art Direction: Logan Ogden, Adam St. John
Photography: Ben Muller
Copywriting: Lee Hanson